CRO
Theme Build
Fashion

Beachbum

We rebuilt Beachbum’s site to better communicate their core offers, improve product discovery, and deliver a smoother journey, driving a 46% conversion uplift and 105% sales growth.

↑ 46% CVR

A clearer journey and stronger product storytelling improved decision confidence.

47% Cart Success Rate (CSR)

Refined shopping touchpoints reduced friction between browse and checkout.

↑ 105% Sales

Improved merchandising and clearer value communication unlocked significant revenue growth.

Case
study

The Brief

Beachbum came to Marca needing a site experience that better reflected their sustainable, community-led brand while supporting a broad ICP, from everyday adventurers, primarily women aged 25–55, to explorers and trendsetters.

With a diverse product range including brobes, paddle boards, swimwear, and accessories, the existing site made it difficult for customers to quickly understand what to buy and why. In particular, the core paddle board kit offer wasn’t being communicated clearly, meaning its value as a complete, ready-to-go solution was being missed.

The goal was to increase conversion rate and add-to-cart rate by improving the customer experience, making the range easier to navigate, and clearly communicating the value of Beachbum’s hero products, all while reinforcing their friendly, coastal identity and responsible ethos.

The SOLUTION

We refreshed the site with a clearer structure and stronger merchandising across collections, helping customers quickly find the right products for their lifestyle and intended use.

Product storytelling was enhanced across key pages, with particular focus on the paddle board kit. We introduced clearer on-page guidance, highlighted what’s included, and explained why it’s a complete, ready-to-go option, reducing uncertainty and speeding up decision-making.

Key shopping touchpoints were refined to remove friction and create a smoother journey from browsing through to checkout. Throughout the rebuild, we ensured the experience felt aligned with Beachbum’s brand, friendly, coastal, and community-first, while also supporting conversion and scale.

This wasn’t just a visual refresh, it was a performance-led rebuild grounded in customer behaviour.

THE RESULT

The new experience delivered strong commercial impact.

Conversion rate increased by 46%, cart success rate reached 47%, and overall sales grew by 105%. These gains reflect not only a better-looking site, but a clearer, more intuitive shopping experience that helps customers understand what they’re buying and why.

Beyond the metrics, Beachbum now operates on a platform that supports both brand-building and performance, allowing them to serve a wide audience without sacrificing clarity or ease of use.

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