CRO is the process of improving your store so more visitors buy, and they buy with more confidence. It’s about getting more revenue from the traffic you already have, and unlocking new levels of profitability.

We optimise for profit-first metrics: conversion rate, revenue per visitor, AOV, subscription take-rate, and overall customer value. Not vanity wins that look good but hurt margin. Our north star metric is AMPU - Average Margin Per User.

We prioritise by impact and effort, using the ICE methodlogy. We focus on high-traffic, high-intent pages first, and tackle the biggest blockers to purchase before smaller polish changes.

Yes, when it’s the right move. We test when traffic levels allow a fair read, and when the change is significant enough to learn something useful.

A mix of analytics, heatmaps, session recordings, surveys, and customer voice. We want to see what people do, where they hesitate, and what they’re missing.

Definitely. We improve AOV through smarter bundling, add-ons, cross-sells, subscription framing, and better product education so customers feel good adding more.

Some wins are fast, especially around clarity and friction. Bigger gains usually come from consistent iteration, learning what works, and stacking improvements over time.

Clear, simple updates: what we changed, why we changed it, what we learned, and what we’re doing next. You’ll always know what’s being worked on and what impact it’s having. You will recieve a bi-weekly breakdown, alongside a call with your project manager to discuss optimisations.