Conka
A clearer, more confidence-led journey helped turn more paid traffic into customers.
Subscription-led flows reduced friction for repeat purchases.
Better tracking, clearer journeys, and smarter product storytelling improved revenue quality, not just volume.
Case
study
Conka came to Marca with a Wix-based website that was limiting their ability to scale. While the brand had strong scientific foundations and well-researched formulations, the platform lacked the analytics depth, flexibility, and tracking sophistication required to grow profitably through paid media.
The site made it difficult to understand user behaviour, diagnose funnel issues, or confidently optimise performance. This meant Conka was driving traffic without having the insight or infrastructure needed to turn that traffic into long-term, profitable customers.
The goal was to move onto a platform that allowed for proper data capture, CRO-led iteration, and clearer product storytelling, while building foundations for retention from day one.
We replatformed Conka from Wix to Shopify, migrating all existing data and rebuilding the store on a modern 2.0 theme that balanced speed, flexibility, and performance.
From there, we created custom product templates designed to communicate the brand’s scientific credibility more clearly. We integrated ingredient discovery tools and layered research-led content at key decision points, helping customers understand what they were buying, why it mattered, and how it worked.
To support long-term growth, we implemented Loop subscriptions, building a seamless returning customer flow that made reordering fast, intuitive, and friction-free.
This wasn’t just a platform migration. It was a shift from a basic storefront to a performance-led growth engine.
Conka now operates on a platform that gives them real visibility into customer behaviour, conversion bottlenecks, and growth opportunities.
Paid traffic can now be properly measured, optimised, and scaled. Product pages support deeper understanding and decision confidence. Subscriptions provide a smoother repeat purchase experience.
Most importantly, the brand is no longer guessing. They now have the infrastructure to test, learn, and grow profitably.
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