BOOST YOUR SHOPIFY STORE REVENUE WITHOUT INCREASING YOUR AD BUDGET

Let us explain how boosting performance on-site delivers exponential returns at the top of the funnel, and how the team at MARCA can fine-tune your Shopify store to maximise it's performance, finding hidden revenue and boosting your bottom line.

The economETRics of eCommerce conversion rate optimisation

Econometrics applies statistical methods to economic data to understand economic relationships. For Shopify e-commerce, econometrics helps optimise conversion rates, aiding store owners in turning more visitors into buyers.

Conversion Rate Optimisation (CRO) increases the percentage of website visitors who take desired actions, like making a purchase. It involves understanding user behaviour and making data-driven changes to the website.

Bayesian Modelling uses Bayes' theorem to update the probability of a hypothesis as new evidence becomes available. Unlike traditional statistics, it incorporates prior knowledge, which can be refined with new data.

At MARCA, we focus on four key metrics:

Conversion Rate (CVR)
Increasing the amount of customers who make a purchase on your store.
Average Order Value (AOV)
Increasing the amount spent per order through your store.
Average Revenue Per User (ARPU)
The average revenue attributed to each store visitor
Cart Success Rate (CSR)
The percentage of customers who purchase after adding an item to cart
CONVERSION RATE OPTIMISATION FOR DTC BRANDS

How we increase conversion rates by
boosting the value of your visitors

BASELINE

FUNDAMENTALS OF A HIGH CONVERTING ECOM STORE

We first perform a 50 point audit on your online store to determine whether it is fit for purpose and follows fundamental ecommerce guidelines.

We will score your site:
- Poor
- Moderate
- Good

Your Audit score will help the team to formulate a plan to increase your stores core metrics and boost revenue.

BASELINE BOOST

CRO TACTICS FOR QUICK, EASY WINS

After the audit is complete and we're back to baseline, we can start to implement our tried and tested CRO tactics to boost your revenue nice and early.

We want to leave an immediate impact on your store, before moving on to more in-depth analytical driven testing.

GROWTH PLUS

USING BAYESIAN MODELLING TO A/B TEST

Every store is different. Once we've implemented our CRO tactics, it's time to test and iterate. There is always room for improvement on every Shopify site. We just need the data behind us to prove it.

We use Bayesian modelling to help us prove our hypotheses. It takes into account our industry knowledge and previous test data, allowing us to iterate through A/B testing of:

- Landing Pages
- Product Display Pages
- Home Pages
- Email Flows
- Sign up Flows

Our results & Case Studies

Fyne Art Cosmetics

Fyne Cosmetics

Fyne Art Cosmetics

Completed 14th May 2024

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30%

Conversion Rate Increase

30%

AOV Increase

30%

Cart Success Rate

Rapscallion soda

RAPSCALLION SODA

Rapscallion soda

Completed 14th May 2024

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla.

30%

Conversion Rate Increase

30%

Conversion Rate Increase

30%

Conversion Rate Increase

P Louise Cosmetics

P LOUISE COSMETICS

P Louise Cosmetics

Completed 14th May 2024

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla.

30%

Conversion Rate Increase

30%

Conversion Rate Increase

30%

Conversion Rate Increase

PARADIGM MEDIA

PARADIGM MEDIA

PARADIGM MEDIA

Completed 14th May 2024

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla.

30%

Conversion Rate Increase

30%

Conversion Rate Increase

30%

Conversion Rate Increase

DRIP SUPPLY UK

DRIP SUPPLY UK

DRIP SUPPLY UK

Completed 14th May 2024

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla.

30%

Conversion Rate Increase

30%

Conversion Rate Increase

30%

Conversion Rate Increase

OUR CRO PACKAGES

Hear what our clients
have to say.

STOP LEAVING MONEY ON THE TABLE

Optimise your online store to boost your core metrics without
increasing your marketing budget.

BRANDS THAT WE'VE HELPED INCREASE SHOPIFY REVENUE WITHOUT INCREASING THEIR AD SPEND
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