Let us explain how boosting performance on-site delivers exponential returns at the top of the funnel, and how the team at MARCA can fine-tune your Shopify store to maximise it's performance, finding hidden revenue and boosting your bottom line.
Econometrics applies statistical methods to economic data to understand economic relationships. For Shopify e-commerce, econometrics helps optimise conversion rates, aiding store owners in turning more visitors into buyers.
Conversion Rate Optimisation (CRO) increases the percentage of website visitors who take desired actions, like making a purchase. It involves understanding user behaviour and making data-driven changes to the website.
Bayesian Modelling uses Bayes' theorem to update the probability of a hypothesis as new evidence becomes available. Unlike traditional statistics, it incorporates prior knowledge, which can be refined with new data.
At MARCA, we focus on four key metrics:
We first perform a 50 point audit on your online store to determine whether it is fit for purpose and follows our fundamental ecommerce guidelines.
We will score your site out of 100, and define it as:
- Needing Support
- Moderate
- Looking Promising
Your Audit score will help the team to formulate a plan to increase your stores core metrics and boost revenue.
.jpg)
After the audit is complete and we're back to baseline, we can start to implement our tried and tested CRO tactics to boost your revenue nice and early.
We want to leave an immediate impact on your store, before moving on to more in-depth analytical driven testing.
This could be Loyalty Implementation, Cart Nudges, Automatic Discounting and much more. We have plenty in the locker.
Every store is different. Once we've implemented our CRO tactics, it's time to test and iterate. There is always room for improvement on every Shopify site. We just need the data behind us to prove it.
We use Bayesian modelling to help us prove our hypotheses. It takes into account our industry knowledge and previous test data, allowing us to iterate through A/B testing of:
- Landing Pages
- Product Display Pages
- Home Pages
- Email Flows
- Sign up Flows
We helped FYNE Cosmetics define their ideal customer flows, whilst implementing our tried and tested PDP template across their site. The results speak for themselves with this one.
Conversion Rate Increase
AOV Increase
Cart Success Rate Increase
Rapscallion Soda faced challenges with their old multichannel website, catering to D2C, B2B, and D2B, which resulted in analytics issues and skewed D2C metrics. Additionally, the site had poor UX and clunky navigation. To address these issues, we embarked on a comprehensive redesign project.
Conversion Rate Increase
Cart Success Rate
Sales Increase
Plouise, a renowned global makeup brand, entrusted us to enhance customer engagement and loyalty through a custom loyalty system. Our goal was to create a seamless and rewarding experience for their clientele, encouraging repeat purchases and brand advocacy.
Revenue Attributed
to Loyalty
Sign Ups on
First Day
Increase in
AOV for
Loyalty Members
CNP, a prominent multichannel sports supplementation brand, approached us with pressing challenges regarding their existing e-commerce systems. Their legacy platforms were proving detrimental to their online presence, causing a poor customer experience and administrative struggles for their team. These issues culminated in a significant drop in revenue, prompting CNP to seek a solution.
Cart Success Rate
Conversion Rate Increase
AOV Increase
An underperforming website, hindered by a sluggish theme, led a leading business to seek our expertise. Our aim was rebuild the site on a new theme to increase UX and reduce load times.
Conversion Rate Increase
Total Order Increase
AOV Increase
Optimise your online store to boost your core metrics without
increasing your marketing budget.
