Treatbox
39%
Increase in CVR
26%
Increase in Orders
5%
Increase in AOV
The Need For change
The old theme was a custom theme created by the previous agency, it had custom app technology that required a lot of work to make improvements, the team struggled to make basic amendments to the website and a lot of native shopify functionality wasn't being utilised.
What we did
We started from scratch. Installed a 2.0 theme, customised it so it looked fully bespoke, built a new Build Your Own Box custom application, alongside Shipping and Fullfillment apps. We also launched this new stack in the busiest week of the year - not advised!